The Industry's Most Innovative

Real Estate Agents Musts Have in Marketing:

The Headley Group Realty

September 2017

How can I maximize my marketing strategies? Is a question we ask over and over again in this era of innovation, where each day there is a new tool seems to change, agents are assessing how they can amplify their current marketing goings-on and recognize new methods.

Real estate marketing is progressively reigned by illustrations, creation and commitment. This is true of today’s leading marketing channels — Instagram, Facebook, Pinterest, Snapchat, etc. Today we have an unfiltered ways of material available online as they start the process of buying, selling or renting a home. New ways to generate attractive content, showcase proficiency and quantity return-on-investment are becoming dinner table topics for agent-marketers everywhere.

Here are the most convenient practices for re-engaging with former clients and catching the eyes of new prospects from the industry’s most innovative agents nationwide:

1.       Personalize your BRAND. As a businessperson, nothing is more significant to your business than your standing. Marketing allows you not only to promote what you are selling, but who you are. Whether it’s a special area of expertise, participation with organizations, or what makes you and your business unique. Make sure that every message you send out into the world communicates this in a consistent way.

2.       Changeround social media. Social media is unique in that it merges professional and personal interests. Buying a home is a lifestyle purchase and today, there is no better lifestyle marketing tool than social. In real estate, lifestyle content could be a sensitive client story behind a recent deal or posts that explore the culture of a particular neighborhood.

3.       Focus on engagement. Only a few, can completely measure what networks are most effective. Rather every agent can tell how much they spend on marketing down to the penny. At Range, we track all of the content our agents post and what gets the most engagement, and we use that data to create better, more successful content. Use tools like Hootsuite or Sprout Social to track your own engagement and make sure you are spending your money and time in the right places.

4.       Consistency find your strategy and stick to it. As countless tools emerge, agents have the luxury (and burden) of being able to experiment with multiple channels and methods. Focus on what you do best and consider what makes the most sense for your clients.

5.       Share moments that matter. One of an important milestone for one’s business, is to create a natural reason to reconnect with clients and prospects. Send an announcement email and share what motivated you to move or something about your new company. Winning time to broadcast important life milestones is a great way to show you are dedicated to helping clients achieve theirs.

For Buying or Selling in Real Estate, to Get Ahead with the Headley Group Realty.

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